Branding & Strategy

A brand is not a logo. It is not a jingle or a high-priced celebrity spokesmodel, it’s not advertising and it’s not marketing. And it’s not a 100 million dollar manufacturing plant or an assortment of products distributed world-wide. …So what is a brand?

A brand is a promise, carefully crafted from your corporate brand identity and brand strategy. It’s reflected in the contact your employees have with your customers and the experience your customers have with your products and services. It’s a philosophy and a mode of operation that represents the DNA of your organization. It’s the basis of all company decision-making and it’s the core reason your company exists and succeeds.

Don’t spend another dime of your hard-earned revenue on random creative projects, expensive advertisements, printed collateral pieces or anything else. Not until you have a strategic marketing plan backed by a proven strategic planning process to ensure you pay for only what you need. You should first feel confident that everything you purchase will serve you well into the future.

A truly strategic marketing strategy is built with an understanding of organizational goals, selling strategy, business and product naming, current marketing initiatives and market perceptions of your brand. All of these elements are essential considerations. Insyntrix specializes in end-to-end marketing strategies that help you gain the competitive advantage.

An Insyntrix marketing strategy consultant will work closely with you to outline what needs to be done, how it will get done, and how all the pieces will work together to tell a unified story that represents your company’s unique position. Together we’ll help you uncover your differentiated value and make you stand out from your competitors with a professional corporate identity platform.